your next creative breakthrough...

I never saw myself as a "writer, " not in the traditional sense, at least. But over the years, I realized that writing is one of the most important things I do: not just for work but for clarity, direction and making sense of myself. Writing externalizes my thoughts so I can actually see them, hold them, and shape them into something real instead of just letting them float around in my head (which can occupy a LOT of space).

A lot of creative people overlook writing. They think it’s not part of their craft because they’re designers, musicians, visual artists, whatever. But the way I see it, writing is about thinking clearly. And if you’re creating anything, you need that. You need to know what you’re doing, why and how to articulate it to yourself before you even think about sharing it with the world.

Writing is where many of my creative ideas take form, not in a perfect, polished way, but in a way that gives them space to evolve. I write to get unstuck. To get free from my own imaginative chains. To put vague feelings into sentences. To remind myself of things I don’t want to forget. It’s not always structured, and it’s definitely not always "good writing" by any standard, but it helps me see what’s actually going on in my head instead of just reacting to whatever feels urgent in the moment.

And then there’s the part about communication. Because at some point, if you're serious about your work, you have to talk about it. Not in a forced, marketing-heavy way, but in a way that feels natural and true to you. Whether it’s explaining your process, writing a simple caption, or sharing your perspective on something. It all comes down to being able to put thoughts into words. And the more you write, the easier that gets.

Lately, I’ve been paying even more attention to how writing connects to creativity, not just as a tool, but as a practice. There’s something about sitting down with a blank page, without the pressure to perform and just letting things come out as they are. Sometimes it leads to clarity, sometimes it leads to new ideas, and sometimes it just clears space for better thinking later. Either way, it’s always worth it.

Since the beginning of the year, I've been writing one page a day, and it has been transformational. It has given me a calmer and more intentional mind: priceless.

I don’t think writing has to be this big, structured thing. It doesn’t have to be perfectly crafted essays. It can just be notes on your phone, half-formed sentences in a doc, or even voice memos that turn into something written later. The important thing is getting thoughts out of your head and into a form where you can actually work with them.

And honestly, when I look back at my own creative path, a lot of the biggest shifts I’ve had whether in my work, my direction, or just my understanding of myself, have started with writing things down.

So, I decided to put it all together and create something that actually helps you use writing in your favor, without the pressure to sound cool or to “get it right.” Just a space to explore your thoughts, reflect, and see where it takes you.

I’m launching a Free 7-Day Creative Journaling Challenge. One prompt a day, designed to help you untangle your ideas, build creative confidence and actually enjoy the process of writing without overthinking it. By the end of the week, you’ll have a collection of thoughts, insights and maybe even some unexpected breakthroughs (who knows?) all while building a small but powerful habit.

Click here to get access and start writing today.

Thank you for reading.

Enjoy your weekend,

Yoli