the brand you're trying to create already exists

You don’t need another aesthetic.
You need a mirror.

So much of what’s sold as clarity in the creative world is actually avoidance.
We chase templates, brand colors, strategies… when what we really need is to stop running from the version of ourselves that’s trying to emerge.

You know that version, right?

• The one that feels messier, softer, bolder

• The one that doesn’t feel like it fits neatly in what you’ve built so far

• The one that can’t fake it anymore, even if you want to

You can’t show up while you’re still building a brand around what’s safe, digestible, or understandable (have you actually started taking any action?).

We’ve been taught to shape our identity to fit the algorithm.
To be palatable. Consistent. Branded.

But branding that feels like a costume always leads to burnout.

The most magnetic version of you isn’t more polished. It’s more honest.

The creatives who move people aren’t always the most consistent or strategic.
They’re the ones who dare to show up in the truth of who they are, right now.

So if you’re in a moment where you feel:

• Emotionally foggy

• Tired of your own content (if you had the guts to start…)

• Like your clients don’t “get” you anymore (or ever)

• Or like you don’t get yourself anymore…

You’re not broken. You’re in what I call a creative identity death. It’s a phase where the old way of showing up is no longer available, but the new voice hasn’t fully arrived yet.

It’s uncomfortable. But that’s where your next brand voice is born.

“We can do hard things. But we can’t do easy things anymore that make us feel like we’re dying inside.” - Glennon Doyle

If this feels close, start here:

1. What part of your current brand or online presence feels like a performance?

2. What creative truths are you holding back because they feel “off-brand” or “too much”?

3. If you stopped trying to be clear (and focused on being real) what would change?

Let these questions live in your body for a bit.

You can also go deeper by joining the free 7-day journaling challenge I created. I’ve been receiving great feedback about it, like for example:

And if you’re ready to fully let the old version of you die (creatively, emotionally…)

There’s a room waiting for you. ENDLESS-ID Will reopen in mid-June, but I’m giving special bonuses and early entrance for those who join the Waitlist.
If you are tired of performing and ready to build from emotional and creative truth. That’s for you.

I hold classes, offer live support and share tools for the hidden versions of you that are shaping everything.

I’m not here to help you sound professional.
I’m here to help you sound like you.

You don’t need another round of branding tips.
You need to reclaim the parts of yourself you’ve been avoiding and start creating from that place instead.

The moment you stop filtering your truth, your real brand begins.

Thanks for reading,

Yoli