6 Shadows in Brand Building (& some changes around here)

If you only want the newsletter, it's available here.
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Hi friend,

Here’s a quick update from me.

I’m moving my writing to Substack. Beehiiv has been great, but Substack makes it easier to connect with more like-minded creatives (better comments, discovery, and conversation). I want deeper exchange, so that’s where I’ll be.

What to expect:

• Two letters a month, as usual, on creative clarity and brand psychology.

• I’m importing this list to Substack right after this email, so you’ll start receiving them from there.

• You can unsubscribe or adjust preferences at any time from the first Substack email, no hard feelings, truly.

ENDLESS-ID update:

• The subscription model is now closed. There’ll be no new monthly or annual charges.

• Existing members keep access to the full library until 31 December 2025.

• I’m making space to build something more profound, more guided, and more impactful. When it’s ready, ENDLESS-ID members will receive special pricing. There’s a waitlist here.

A practical next step:
If you want a tool to support your clarity right now, the Shadow Workbook for Creatives is available: 50 focused journaling prompts to help you see what’s really in the way.

→ Get the Shadow Workbook. 

I started this Newsletter 2 years ago. It’s crazy how life has changed in such a short period of time. Thank you for being around all along. It really makes my heart full. Your support has been incredible, and I’m eager to explore further the tools and insights that contribute to your creative success.

Thank you for being here, on whatever platform serves you best.

See you in the new home,

Yoli

P.S. Your email stays private. I’m just changing platforms so everything lives in one place. From the first Substack message, you can unsubscribe, switch to free, or change notifications with one click.