don't build a personal brand

Building a personal brand the way you know is outdated. You're missing the point if you're still hung up on creating a perfectly polished personal brand. In reality, people are exhausted from it, the one-dimensional niche experts and the repetitive “look at me” narrative that doesn’t connect or inspire.

Why is it fading:

• People crave authenticity, not perfection.

• The market is oversaturated with specialists/experts.

• Real engagement comes from being relatable and multifaceted.

• Personal branding should grow as you do (dynamic, not static).

Building a personal brand shouldn’t be about creating a mask to impress or fit in in a world that craves depth. Have you ever wondered why some brands feel empty despite their success? It’s because they’re missing that realness, that raw edge that draws people in.

Instead, focus on:

• Telling your story without sanitizing the rough parts.

• Sharing your journey, even when it’s not picture-perfect.

• Asking yourself: Am I being true to my voice, or am I playing it safe?

Showing up genuinely and unapologetically is what moves people.
It's not just about being seen; it's about being felt.

Start asking yourself…

• What parts of your story are you holding back?

• When was the last time you shared a thought without over-polishing it?

• How can you bring more honesty into your daily interactions?

Forget the pressure to niche down until there’s nothing left of who you are. Your story, insights, and unique voice are the foundation of what truly resonates. It’s time to stop obsessing over what others expect and start showing up in a way that aligns with your soul.

Let your personal brand emerge as a byproduct of who you are, not as a forced creation.

The most magnetic brands are the ones that evolve with you. Because people don’t connect with perfection; they connect with realness. So, ditch the blueprint and embody who you’re meant to be. That’s the only “brand” worth building.

If you want to embrace that energy, feel free to sign up for my last FREE Masterclass of the year, which will guide you through becoming yourself and starting 2025 fresh.

Enjoy your week,

Yoli